SSV Labs: Marketing Efforts Monthly Updates [Evergreen]

General Community
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December 2025 & January 2026 Marketing Log

December & January focused on year-end positioning, SSV Staking GTM groundwork and proposal rollout, distribution expansion, and early-phase brand and product execution for SSV Staking and cSSV. Below is the consolidated log of the marketing team’s efforts across both the months.

:rocket: Launch support

  • Rolled out SSV Staking proposal announcement across distribution, PR, and social channels.
  • Curated campaign constructs to support testnet and mainnet announcements.
  • Curated teaser content around SSV Staking for X.
  • Phase-wise SSV Staking GTM crafted (from governance through launch).

:artist: Brand & Design

SSV DVT

  • Run a Node & Limited Launch upgraded page launched.
  • Minor SEO optimisations completed.
  • Run a Node and Limited launch page upgrades (December phase).

SSV Staking / cSSV

  • Branding options explored and finalized (December).
  • cSSV landing page staged for internal testing and feedback.
  • Continued cSSV product ↔ brand synergy alignment.
  • Phase 0 + Phase 1 content execution.
  • Ongoing content support.

Miscellaneous

  • BAU designs & comms for SSV and Compose.

:busts_in_silhouette: Distribution, Comms & Channels

SSV Staking Distribution (January)

  • Executed distribution for SSV Staking: 7 paid mentions & 30 organic mentions across X and Telegram (through reachouts).
  • Ongoing conversations with media houses for sponsored placements ahead of mainnet.
  • Shortlisted and reached out to external communities for amplification support at mainnet.

Planning & Growth (December)

  • Q1 2026 distribution plan finalized for SSV Staking.
  • Growth ideas planned for Q1 2026 to support SSV Staking marketing.
  • Content planning around upcoming protocol upgrades and protocol economics.

:mirror_ball: Events

  • Event opportunities evaluation for ETHDenver and ETHCC Cannes.
  • Planning and scouting for potential side event opportunities at upcoming events.
  • Submitted application and secured ETHCC speaking slot on TERSE stage.

:television: PR / Media

December

January

  • Rolled out paid and organic PR for the SSV Staking proposal announcement.
  • Paid placements: CoinMarketCap Community, Binance Square, TheNewsCrypto.
  • Organic coverage: CoinTrust, Phemex, Blockchain.News, FourPillars, MEXC News.

:thought_balloon: Content & Community

December

  • X posts with end-of-year updates on SSV growth, tech upgrades, and event highlights.
  • Long-form planning completed for Q1 2026 to support SSV Staking education and awareness.
  • Partner holiday newsletter.

January

  • Released announcement blog post:
    Introduction to SSV Staking — Introduction to SSV Staking - SSV Network
  • Ran phased SSV Staking SMM campaign (teasing → announcement → deep dive).
  • Announcement post published on X.
  • Routine Discord management.
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February 2026 Marketing Log

February focused on the SSV Staking Testnet launch, the cSSV Alpha Testers campaign, and continued education and distribution around the evolving SSV Staking narrative. Below is the consolidated log of the marketing team’s efforts.

:rocket: Launch support

  • Launched the SSV Staking Testnet and the cSSV Alpha Testers Program.
  • Ran announcement and follow-up educational campaigns across social channels.

:busts_in_silhouette: Distribution, Comms & Channels

  • Executed SSV Staking testnet distribution via paid KOLs.
  • Executed SSV Staking testnet distribution via organic KOLs.
  • Initiated planning for media distribution for the SSV Staking mainnet launch.

:nerd_face: Campaigns

  • Initiated execution of the cSSV Alpha Testers Campaign.
  • Planning underway for mainnet launch campaigns (retail-focused).
  • Interim short-term campaign planning.

:artist_palette: Brand & Design

cSSV

cSSV campaign pages launched, including:

  • cSSV Landing Page
  • cSSV Alpha Testers Campaign page
  • cSSV Staking guide
  • cSSV Partners guide

Supported with cSSV testnet campaign visuals.

Miscellaneous

  • BAU designs & comms for SSV.
  • Provided design support for BD requirements.

:camera_with_flash: PR / Media

:speech_balloon: Content & Community

Blog Content:

Social Media & Education:

Campaign Content:

  • Ran SSV Staking Testnet SMM campaign, covering announcement, education, and deep-dive content.

:people_hugging: Community

  • Managed routine Discord activities.
  • Managed community for the cSSV Alpha Testers campaign.

:handshake: Growth & Partnerships

  • Started collaboration with Lido DAO on a Validator Operator (VO) campaign, aimed at bringing new high-quality node operators to both SSV and Lido by simplifying the path to becoming a VO and ICS operator.

:people_with_bunny_ears: Events

  • Prepared the ETHConf application.
  • Coordinated ETHCC speaking opportunities.
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March 2026 Marketing Log

March focused on advancing SSV Staking education and awareness, mainnet campaign preparation and continued development across distribution, brand, and growth initiatives ahead of launch. Below is the consolidated log of the marketing team’s efforts.

:rocket: Launch support

  • Continued rollout of SSV Staking Testnet across social media channels.

  • Developed and published SSV Staking educational content, aligned with the Road to cSSV narrative and blog series.

:nerd_face: Campaigns

  • Planning and development for cSSV mainnet launch campaigns.

  • Evaluation and reward distribution for the cSSV Alpha Testers campaign.

  • Ongoing mainnet launch planning.

  • VO campaign ideation and support, including collaboration with Lido Finance.

  • Initiated planning for the SSV Token Whales Campaign, targeting the top ~250 token holders and relevant audiences.

:test_tube: cSSV Alpha Testers Campaign Summary

  • 3100+ page views

  • 700+ new users on Discord

  • 1300+ unique registrations

  • 65 public posts by participants sharing feedback across X, YT & webpages

  • 40k+ impression across the user generated content

:artist_palette: Brand & Design

cSSV

  • cSSV mainnet campaign pages staged.

  • cSSV campaign page APIs built, designs completed and feedback incorporated.

  • cSSV mainnet campaign content prepared.

DVT

  • Milestone video created for 7M ETH secured via SSV Network.

  • Ongoing BAU communications.

Miscellaneous

  • BAU comms across SSV Network.

  • Design support for BD requirements.

:busts_in_silhouette: Distribution, Comms & Channels

  • Planned distribution strategy for mainnet campaigns.

  • Planned targeted reachouts to whales and DeFi-maxis ahead of mainnet launch.

:people_with_bunny_ears: Events

  • Applied to speaker session for Alon at ETHConf

  • Supported ETHCapital event operations.

:speech_balloon: Content & Community

  • Continued SSV Staking education content across X and other channels, simplifying technical concepts.

  • Published network milestone content highlighting 7M ETH secured via SSV Network.

:t_shirt: Merch

  • Supported DAO Meetup in Budapest with merch design and sourcing.