December 2025 & January 2026 Marketing Log
December & January focused on year-end positioning, SSV Staking GTM groundwork and proposal rollout, distribution expansion, and early-phase brand and product execution for SSV Staking and cSSV. Below is the consolidated log of the marketing team’s efforts across both the months.
Launch support
- Rolled out SSV Staking proposal announcement across distribution, PR, and social channels.
- Curated campaign constructs to support testnet and mainnet announcements.
- Curated teaser content around SSV Staking for X.
- Phase-wise SSV Staking GTM crafted (from governance through launch).
Brand & Design
SSV DVT
- Run a Node & Limited Launch upgraded page launched.
- Minor SEO optimisations completed.
- Run a Node and Limited launch page upgrades (December phase).
SSV Staking / cSSV
- Branding options explored and finalized (December).
- cSSV landing page staged for internal testing and feedback.
- Continued cSSV product ↔ brand synergy alignment.
- Phase 0 + Phase 1 content execution.
- Ongoing content support.
Miscellaneous
- BAU designs & comms for SSV and Compose.
Distribution, Comms & Channels
SSV Staking Distribution (January)
- Executed distribution for SSV Staking: 7 paid mentions & 30 organic mentions across X and Telegram (through reachouts).
- Ongoing conversations with media houses for sponsored placements ahead of mainnet.
- Shortlisted and reached out to external communities for amplification support at mainnet.
Planning & Growth (December)
- Q1 2026 distribution plan finalized for SSV Staking.
- Growth ideas planned for Q1 2026 to support SSV Staking marketing.
- Content planning around upcoming protocol upgrades and protocol economics.
Events
- Event opportunities evaluation for ETHDenver and ETHCC Cannes.
- Planning and scouting for potential side event opportunities at upcoming events.
- Submitted application and secured ETHCC speaking slot on TERSE stage.
PR / Media
December
January
- Rolled out paid and organic PR for the SSV Staking proposal announcement.
- Paid placements: CoinMarketCap Community, Binance Square, TheNewsCrypto.
- Organic coverage: CoinTrust, Phemex, Blockchain.News, FourPillars, MEXC News.
Content & Community
December
- X posts with end-of-year updates on SSV growth, tech upgrades, and event highlights.
- Long-form planning completed for Q1 2026 to support SSV Staking education and awareness.
- Partner holiday newsletter.
January
- Released announcement blog post:
Introduction to SSV Staking — Introduction to SSV Staking - SSV Network
- Ran phased SSV Staking SMM campaign (teasing → announcement → deep dive).
- Announcement post published on X.
- Routine Discord management.
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February 2026 Marketing Log
February focused on the SSV Staking Testnet launch, the cSSV Alpha Testers campaign, and continued education and distribution around the evolving SSV Staking narrative. Below is the consolidated log of the marketing team’s efforts.
Launch support
- Launched the SSV Staking Testnet and the cSSV Alpha Testers Program.
- Ran announcement and follow-up educational campaigns across social channels.
Distribution, Comms & Channels
- Executed SSV Staking testnet distribution via paid KOLs.
- Executed SSV Staking testnet distribution via organic KOLs.
- Initiated planning for media distribution for the SSV Staking mainnet launch.
Campaigns
- Initiated execution of the cSSV Alpha Testers Campaign.
- Planning underway for mainnet launch campaigns (retail-focused).
- Interim short-term campaign planning.
Brand & Design
cSSV
cSSV campaign pages launched, including:
- cSSV Landing Page
- cSSV Alpha Testers Campaign page
- cSSV Staking guide
- cSSV Partners guide
Supported with cSSV testnet campaign visuals.
Miscellaneous
- BAU designs & comms for SSV.
- Provided design support for BD requirements.
PR / Media
Content & Community
Blog Content:
Social Media & Education:
Campaign Content:
- Ran SSV Staking Testnet SMM campaign, covering announcement, education, and deep-dive content.
Community
- Managed routine Discord activities.
- Managed community for the cSSV Alpha Testers campaign.
Growth & Partnerships
- Started collaboration with Lido DAO on a Validator Operator (VO) campaign, aimed at bringing new high-quality node operators to both SSV and Lido by simplifying the path to becoming a VO and ICS operator.
Events
- Prepared the ETHConf application.
- Coordinated ETHCC speaking opportunities.
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March 2026 Marketing Log
March focused on advancing SSV Staking education and awareness, mainnet campaign preparation and continued development across distribution, brand, and growth initiatives ahead of launch. Below is the consolidated log of the marketing team’s efforts.
Launch support
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Continued rollout of SSV Staking Testnet across social media channels.
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Developed and published SSV Staking educational content, aligned with the Road to cSSV narrative and blog series.
Campaigns
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Planning and development for cSSV mainnet launch campaigns.
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Evaluation and reward distribution for the cSSV Alpha Testers campaign.
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Ongoing mainnet launch planning.
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VO campaign ideation and support, including collaboration with Lido Finance.
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Initiated planning for the SSV Token Whales Campaign, targeting the top ~250 token holders and relevant audiences.
cSSV Alpha Testers Campaign Summary
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3100+ page views
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700+ new users on Discord
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1300+ unique registrations
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65 public posts by participants sharing feedback across X, YT & webpages
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40k+ impression across the user generated content
Brand & Design
cSSV
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cSSV mainnet campaign pages staged.
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cSSV campaign page APIs built, designs completed and feedback incorporated.
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cSSV mainnet campaign content prepared.
DVT
Miscellaneous
Distribution, Comms & Channels
Events
Content & Community
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Continued SSV Staking education content across X and other channels, simplifying technical concepts.
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Published network milestone content highlighting 7M ETH secured via SSV Network.
Merch
- Supported DAO Meetup in Budapest with merch design and sourcing.
April focused on the SSV Staking Mainnet launch, the cSSV Genesis Boost campaign, partner co-marketing, and continued preparation for upcoming growth campaigns and events. Below is the consolidated log of the marketing team’s efforts.
Launch support
Prepared and executed the SSV Staking Mainnet announcement across narrative setup, social and long form content, partner co-marketing and distribution around SSV Staking, cSSV and the role of Effective Balance Oracles.
Key announcements:
Announced cSSV Genesis Boost:
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Opened the first 30-day reward boost for new users getting onboard through the cSSV Genesis Boost on April 29.
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Launch thread, blog, and landing page shipped across website and socials.
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SSV token holder snapshot taken on April 22 to determine OG holders for higher reward boost.
- Created an eligibility checker
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Launch post co-marketed with partners.
Brand & Design
DVT
cSSV
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Ongoing content plan execution
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cSSV Genesis Boost Launch campaign social assets
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Genesis boost webpage
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cSSV page & SSV main page updates
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End-to-end wallet eligibility checker with logic & rules
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Calculator updates
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Launch collaterals
Miscellaneous
- DAO & Labs website optimisations
Distribution, Comms & Channels
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KOLs campaign planned utilising all the pending deliverables around spreading the narrative about SSV Staking and cSSV Genesis Boost.
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Organic outreach started across six cohorts: partners, OGs, researchers, communities, KOLs, and DeFi users.
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Coordinated co-marketing initiatives around the SSV Staking Mainnet launch with key ecosystem partners.
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Partner activations included staking partners supporting the SSV Staking Mainnet launch.
Additional co-marketing initiatives:
Campaigns
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Advanced several strategic growth initiatives toward launch-ready stage:
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VO Campaign with Lido, now in final preparation stages. The Lido and SSV DAO campaign is focused on bringing more solo NOs into SSV with Foundation support continues in parallel.
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Whale wallet outreach campaign, including audience definition and campaign structure, now in final stages.
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The cSSV Partners Boost is in build: a 30-day rewards boost for stakers holding tokens from SSV ecosystem partners and top DeFi protocols.
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User outreach is moving into 1:1 conversations.
The team is working on a campaign to further onboard retail users to SSV Staking through varied channels.
Events
- The team worked potential event activations for ETHConf in NYC.
Merch
- Supported DAO with logistics and merch import coordination for DAO Meetup in Budapest.