TLDR: I think we’re conflicted about the objectives of this, and with agreed upon objectives, these decisions about the details will probably become very clear. Smaller rewards would show appreciation to the existing community, and I think they would go a long way to motivate participants to keep the testnet robust, maybe with some small growth as a bonus. Larger rewards would do all that plus be a “marketing initiative” with the goal of spreading awareness of the project and growing the community. I favor the latter, but that’s just my opinion, and I will support whatever the community decides.
–At lower rewards, I think the SSV holder pool won’t really accomplish anything, since for most (smaller) holders, the rewards probably aren’t even enough to incentivize moving SSV from an exchange to a wallet, let alone buying as a new user. The likely effect of this simply becomes throwing the already active community members a few more SSV. That’s fine, and I’m sure we’d all appreciate those rewards. But if the intention of this is to encourage new users to join in and maybe buy SSV, then I think the larger reward is needed. With smaller rewards, I’d question why we have the SSV holder pool at all… although I guess it serves as a good abuse prevention mechanism.
–Therefore I think we need to answer “Do we want this to serve as a major marketing effort right now?” If the answer to that is “no”, then keeping rewards small is probably the way to go. But if the answer is “yes”, then I think larger rewards are necessary (at least for the validators/SSV holders pool… operators have different economics).
In my opinion, now is the right time to start marketing (I prefer a constant push until launch). There’s probably much more to say about marketing and general strategy and such… But currently, few people in crypto seem to be aware of this project, even fewer understand the value of it (the typical reaction I see is negative), and our community is still on the small side. I also believe community growth is very important for this project, especially since the ETH world has not yet decided that SSV/DVT is the favored staking standard, and since SSV is open-source and we’ll probably need to compete against copycats in the future (a robust community will be our main protection). In addition, I think community growth is a feedback loop, so growing the community now will help us later (e.g. more people talking about SSV, more people contributing/building, better image/reputation, etc.).
–Trying to play devil’s advocate: If we agree that using this for marketing is a good idea, then what’s the advantage of postponing?.. Maybe we feel unprepared now in regards to the early state of the testnet or our current lack of marketing materials, and we would fail to capitalize on this as well as we could in a couple of months? It seems like we do feel a bit unprepared, so I understand the desire to do a couple of months with smaller rewards first. I’m expecting an explosion of questions and noise. And our marketing materials are currently lacking. But I think this is ok. The community can handle most of the noise, and the marketing content seems to be around the corner. The testnet itself still has a few quirks that will frustrate and confuse some people, but I think that will be a constant throughout development as changes are made. I think we have the essential features finished. And I think the rewards program design (with the addition of the logarithmic function applied to operators) seems solid, even if it’s not optimal. With that said, postponing to get more prepared seems ok too, but then I think it’s important to ask what needs to be finished to feel more prepared. Sounds like we would wait until V2? (consider your estimate of that schedule) It’s not too hard to justify waiting 1-2 months, but I have a much harder time if it is more likely to be 3-4+ months… to me that would seem like a wasted opportunity.
And maybe looking at this as THE marketing initiative of the upcoming months is the wrong perspective? Marketing can be done in many ways, and we could use other approaches instead. But so far, we’ve had a hard time spreading the word and gaining acceptance. Without another plan, I think the testnet still seems like the best approach. But also… I’m just an engineer with no prior experience in marketing or community development 
–As suggested in a few variations, if it would make everyone feel better to have a trial/preparation period, a decent alternative might be to declare the larger reward program but prepend a smaller rewards for the first month (16k SSV for the first month, 320k for the following four months). That would give us time to assess and make adjustments if needed, without the stakes being so high.
I agree with that. @fod @arielzimroni we should change the spec to that IMO
Definitely! I completely agree with this.